ITV News Virtual Reality Set Design
ITV News Virtual Reality Set Design
As part of ITV’s rebrand, we were approached to redesign the channel’s News and Current Affairs sets.
Our design team created concepts for a central high definition virtual reality studio, home for the Lunchtime, Evening and London News output. The main set carefully reflects the ITV News brand whilst delivering a virtual technological hub for incoming news. Our designers oversaw the construction of the physical elements of scenery and worked closely with the ITN team who delivered the virtual environment.
