ITV This Morning
ITV This Morning
When ITV moved its daytime programming to The Hospital Club Jago Design was tasked with creating a studio set that could accommodate three distinct programmes broadcast between 9:30 a.m. and 1:30 p.m.
The set for This Morning features a comfortable seating area with panoramic views of London and the River Thames, a fully functional kitchen demonstration space, and a compact discussion desk. Although it serves as the programme's permanent home, every element of the set including the kitchen and furniture is fully mobile, allowing areas to be reconfigured, moved, and stored on site with ease. The combination of sophisticated design and considered storage solutions makes the set both distinctive and highly versatile, enabling it to support multiple progammes in ITV's daytime schedule.
